Marketing management philosophy

Discuss about the marketing management philosophies. What are the differences between marketing and selling concept? What are the differences between Customer and Consumer? Answer: Marketing is the process of identifying needs and wants of target customers and delivering the product and service to customer for earning profit. There must have some logic behind every activity. Read More

Scope of marketing.

Answer: Marketing is a dynamic business process. Due to change of time, the scope of marketing has been changed. Marketing scope are the related matters of marketing functions. There are ten scope of marketing. These are given below: 1. Goods: Goods is a set of tangible physical attributes assembled in an identification form to provide Read More

What is marketing mix? Discuss about the marketing mix.

Answer: Marketing mix is the decision which came out as the result of blending 4P’s to stimulate the demand of firm product and services. Marketing mix can be also defined as tactical, strategic and controllable marketing tools contain product, price, place and promotion use by the firm to generate response from target market. According to Read More

What is marketing process? Explain the process of an effective marketing.

Answer: Marketing process is the procedure of determine the needs and wants of target customers, developing marketing strategies, creating value for the customer and building good relationship with target customers. The marketing process is given below: Determining the market place and needs of customers. Designing a customer driven marketing strategy. Integrated marketing planning and programs. Read More

What is marketing? Explain the core concepts of marketing.

Answer: Marketing is the process of identifying needs and wants of target customers and delivering the product and service to customer for earning profit. Marketing is the process of developing and exchanging ides, goods, and services that satisfy customer and organizational needs with the help of pricing, promotion and distribution. According to Philip Kotler “Marketing Read More

What is marketing promotion? Explain the tools of marketing promotion.

Marketing promotion: Marketing promotion is the way of communicating information between seller and buyer to change attitude and behavior. Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public. First you have to identify your target market. Then you’ll have a good idea Read More