Potentiality of E-commerce in Bangladesh

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transnational processes around online retail. Read More

E-commerce in Bangladesh.

Thousands of development organizations have gone online in the past five years, having realized the importance of the Internet for the exchange and distribution of information. With the rise in e-commerce activities over the Internet, and the subsequent decline in development aid over the past five years, development organizations may be able to tap into Read More

Marketing concepts and tools

What are the core concepts and tools of marketing? Answer: Marketing is the lifeblood that runs through the veins of all successful organizations. Without marketing, no matter how good the product or service, the organization will fail. It’s marketing that defines the distinctive features and benefits of the product or service, it’s marketing that sets Read More

What is marketing management? Discuss the scopes of marketing.

Answer: Marketing Management is the art and science of choosing target markets and getting keeping and growing customers through creating, delivering and communicating superior customer value..Marketing Management is the process allocating the resources of the organization toward marketing activities. Thus, a marketing manager is someone who is responsible for directing expenditures of marketing funds. Related Read More