What are the factors influencing the choice of entry mode in the foreign market?

 Answer: The entry mode decision is a complex process with numerous trade-offs among alternative entry modes. To handle this complexity, managers need an analytical model that facilitates systematic comparisons among entry modes. For the present, we offer a general view of the external and internal factors that influence the choice of entry mode. External Factors: Read More

How to design foreign market entry strategies?

Discuss the elements of foreign market entry strategies. Designing Foreign Market Entry Strategies Company may enter into foreign markets for several reasons; Some go because home markets are stagnant and foreign markets are faster. Other may follow their domestic customers who are going international. Services companies—computer, engineering, insurance etc. Still other firms in oligopolistic industries Read More