What is marketing management? Discuss the scopes of marketing.

Answer: Marketing Management is the art and science of choosing target markets and getting keeping and growing customers through creating, delivering and communicating superior customer value..Marketing Management is the process allocating the resources of the organization toward marketing activities. Thus, a marketing manager is someone who is responsible for directing expenditures of marketing funds. Related […]

What is marketing management? Discuss the scopes of marketing. Read More »