BBA & MBA Study Guides Importance of brand knowledge. What is Product? Classify different types of Product. Discuss about the pricing strategy. Strategies and Business Objective of Bank Asia Ltd. What is marketing management? Discuss the scopes of marketing. Explain the General Systems Theory. Describe the characteristics of systems. Communication and Business Communication. E-commerce in Bangladesh. Discuss the importance of communication in service marketing. Marketing concepts and tools Transaction processing systems. Principles of Business Communication.123456