What is brand equity? Identity the sources of brand equity.

Brand Equity: Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Brand equity describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can Read More

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Brand name and Branding; Importance of branding.

What is Brand and Branding? Describe the importance of branding. Brand or Brand Name: Brand is a name given to a product or service or an idea by which it takes on an identity by itself. A brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image Read More

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Discuss about the effective advertising.

Discuss about the blue print or layout of an ad. What are the methods of measuring advertising effectiveness? Answer: Layout is the physical arrangement of the various parts of an advertisement including the headline, subheads, illustrations, body copy & any identifying marks. Basic Principles: 1. First impression. 2. Atmosphere. 3. Artistic design. 4. Variety. 5. Read More

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Discuss about the ethics in advertising.

Ethics & Truths in Advertising: Ethics are moral standards and principles against which behavior is judged. Honesty, integrity, fairness and sensitivity are all included in a broad definition of ethical behavior. Dealing with moral questions. Identify which is good and which is bad. The core things by which the ethics can be violated are : Read More

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What is an Advertising Appeal? How to make your advertising appeal to consumers?

Answer: An advertising appeal refers to the approach used to attract the attention of consumers and to influence their feelings toward the product, service, or cause. It’s something that moves people, speaks to their wants or need, and excites their interest. Often it is the underlying content of the advertisement; think of it as a Read More

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Importance of advertising for a business.

Answer: Advertising is the process of calling the attention of the public to a product or service by a business. Its not only informs your customers of a new product or service and reminds them of older ones, but it lets them know why they should buy yours as opposed to your competitor’s. The importance Read More

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What is advertising? Explain the features and purposes of advertising.

Answer: Advertising is any paid form of non personal presentation & promotion of ideas, goods & services by an identified sponsor. – American Marketing Association. Advertising consists of non personal forms of communication conducted through paid media under clear sponsorship. – Philip Kotler Advertising is any form of public announcement intended to aid directly or Read More

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What is marketing promotion? Explain the tools of marketing promotion.

Marketing promotion: Marketing promotion is the way of communicating information between seller and buyer to change attitude and behavior. Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public. First you have to identify your target market. Then you’ll have a good idea Read More

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