Advertising

What is an Advertising Appeal? How to make your advertising appeal to consumers?

Answer: An advertising appeal refers to the approach used to attract the attention of consumers and to influence their feelings toward the product, service, or cause. It’s something that moves people, speaks to their wants or need, and excites their interest. Often it is the underlying content of the advertisement; think of it as a

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What is advertising? Explain the features and purposes of advertising.

Answer: Advertising is any paid form of non personal presentation & promotion of ideas, goods & services by an identified sponsor. – American Marketing Association. Advertising consists of non personal forms of communication conducted through paid media under clear sponsorship. – Philip Kotler Advertising is any form of public announcement intended to aid directly or

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What is marketing promotion? Explain the tools of marketing promotion.

Marketing promotion: Marketing promotion is the way of communicating information between seller and buyer to change attitude and behavior. Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public. First you have to identify your target market. Then you’ll have a good idea

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