Importance of brand knowledge.

What is brand knowledge? Why is creating brand-knowledge important? How to create brand-knowledge successfully? Answer: Brand Knowledge: Kevin Keller defined brand knowledge as awareness of the brand name and belief about the brand image. Valuable beliefs are authentic beliefs – consistent and durable.  In addition to belief, consumer experience is an important part of brand […]

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Marketing environment.

How many types of marketing environment? Explain the influence of micro & macro environment on marketing. Marketing environment is the combination of some actors and forces that influence marketing activities. These elements affect marketing activities directly and indirectly. According to Philip kotler “A company’s marketing environment consists of the actors and forces outside of marketing

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