What is investment strategy? Discuss the factors of choosing an investment strategy.

Answer: An investment strategy refers to the amount and types of resources– both human and financial–that must be invested to get a competitive advantage. In deciding on an investment strategy, a company must evaluate the potential returns from investing in a generic competitive strategy against the cost of developing the competitive strategy. In this way, Read More

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Analyze the Research and Development Strategies.

Answer: Of all the business functions, investment in research and development often introduces the most spectacular results. Examples include Xerox’s twenty-five of the domination of the photocopier market after the company’s initial development of the innovation. Strength: Matching of R& D strategy with R&D skill. Matching of R&D strategy with the strategy of product life Read More

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What is generic strategy? Discuss the different types of generic strategies.

Answer: Generic strategy means one kind of competitive strategies that may take various firms within a given industry to cope their capabilities. Actually, it is a broad competitive strategy that a firm can take to gain competitive advantages. There are three types of generic strategy: Cost leadership. Differentiation Focus strategy 1. Cost leadership: Though cost Read More

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What is strategic group? Discuss about the strategic group with the map.

Answer: A strategic group is the group of firms in an industry following the same or similar strategy along the strategic dimensions. An industry could have only one strategic group if all the firms followed essentially the same strategy. Strategic group forms by the following basis: Target market Product The strategic group in an industry Read More

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What is strategic business unit?

Answer: Strategic business unit is a business unit comprising one or more products having a common market base whose manager has complete responsibility for integrating all functions into a strategy again an identifiable competitor. Strategic business unit is an arrangement of an organization. It is an individual business unit. Every business is separate from business Read More

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Strategic marketing process.

Answer: Strategic Marketing is the way a firm effectively differentiates itself from it’s competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it’s that simple, but it means a lot more than getting creative with the marketing mix. Strategic Marketing Process: The Read More

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Qualities of Effective Communication.

Answer: In order to make the communication effective, some qualities/guidelines are to be considered. The qualities are given below: Clarity: The idea that the sender intends to send might be clear enough to be understood by the receiver. For clarity, the following guidelines can be followed: Select short, familiar and easy words. Use short and Read More

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Communication and Business Communication.

Answer: Communication is the process of sending and receiving a message between two parties. According to Theo Haiman “Communication means the process of passing information and understanding from one party to another. According to W. H. Newman and C.F.Summer “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons”. The Read More

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