Functions of Advertising

Discuss about the effective advertising.

Discuss about the blue print or layout of an ad. What are the methods of measuring advertising effectiveness? Answer: Layout is the physical arrangement of the various parts of an advertisement including the headline, subheads, illustrations, body copy & any identifying marks. Basic Principles: 1. First impression. 2. Atmosphere. 3. Artistic design. 4. Variety. 5. …

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What is an Advertising Appeal? How to make your advertising appeal to consumers?

Answer: An advertising appeal refers to the approach used to attract the attention of consumers and to influence their feelings toward the product, service, or cause. It’s something that moves people, speaks to their wants or need, and excites their interest. Often it is the underlying content of the advertisement; think of it as a …

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What is advertising? Explain the features and purposes of advertising.

Answer: Advertising is any paid form of non personal presentation & promotion of ideas, goods & services by an identified sponsor. – American Marketing Association. Advertising consists of non personal forms of communication conducted through paid media under clear sponsorship. – Philip Kotler Advertising is any form of public announcement intended to aid directly or …

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