Discuss about the Contractual Entry Mode in the foreign market.

Answer: Profitability analysis requires estimation of both international revenue and incremental costs. Licensing is used when exporting or equity investment cannot use. As a result, licensing is considered its marginal activities of manufacturers. This causal approach encourages 2 bad decisions; Under licensing—manufacturer ignores licensing when it is more profitable (should do). Over licensing—Manufacturers enter into Read More

Read more