Answer: When a company decides that its most attractive export channel is an agent or distributor channel, it must then initiate a screening process to choose individual agents or distributors. Finding good foreign distributors and agents is a major problem for manufacturers and demands considerable attention and effort. The screening process to choose a foreign […]
Answer: The entry mode decision is a complex process with numerous trade-offs among alternative entry modes. To handle this complexity, managers need an analytical model that facilitates systematic comparisons among entry modes. For the present, we offer a general view of the external and internal factors that influence the choice of entry mode. External Factors:
What are the factors influencing the choice of entry mode in the foreign market? Read More »
Answer: A foreign market entry mode is an institutional arrangement that makes possible the entry of a company’s products, technology, human skills, management or other resources into a foreign country. A domestic company that contains its market, the question of entry mode as distinguish from market entry (the marketing plan) simple does not arise.
Classification of the foreign market entry modes. Read More »
Or. What do you understand by International Business?Explain the terminology of International Business. Answer: International Business conducts business transactions all over the world. These transactions include the transfer of goods, services, technology, managerial knowledge, and capital to other countries. International business involves exports and imports. International Business is also known, called or referred as a
Terminology of International Business. Read More »
Marketing promotion: Marketing promotion is the way of communicating information between seller and buyer to change attitude and behavior. Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public. First you have to identify your target market. Then you’ll have a good idea
What is marketing promotion? Explain the tools of marketing promotion. Read More »
