What is investment strategy? Discuss the factors of choosing an investment strategy.

Answer: An investment strategy refers to the amount and types of resources– both human and financial–that must be invested to get a competitive advantage. In deciding on an investment strategy, a company must evaluate the potential returns from investing in a generic competitive strategy against the cost of developing the competitive strategy. In this way, Read More

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Analyze the Research and Development Strategies.

Answer: Of all the business functions, investment in research and development often introduces the most spectacular results. Examples include Xerox’s twenty-five of the domination of the photocopier market after the company’s initial development of the innovation. Strength: Matching of R& D strategy with R&D skill. Matching of R&D strategy with the strategy of product life Read More

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What is generic strategy? Discuss the different types of generic strategies.

Answer: Generic strategy means one kind of competitive strategies that may take various firms within a given industry to cope their capabilities. Actually, it is a broad competitive strategy that a firm can take to gain competitive advantages. There are three types of generic strategy: Cost leadership. Differentiation Focus strategy 1. Cost leadership: Though cost Read More

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What is strategic group? Discuss about the strategic group with the map.

Answer: A strategic group is the group of firms in an industry following the same or similar strategy along the strategic dimensions. An industry could have only one strategic group if all the firms followed essentially the same strategy. Strategic group forms by the following basis: Target market Product The strategic group in an industry Read More

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What is strategic business unit?

Answer: Strategic business unit is a business unit comprising one or more products having a common market base whose manager has complete responsibility for integrating all functions into a strategy again an identifiable competitor. Strategic business unit is an arrangement of an organization. It is an individual business unit. Every business is separate from business Read More

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Strategic marketing process.

Answer: Strategic Marketing is the way a firm effectively differentiates itself from it’s competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it’s that simple, but it means a lot more than getting creative with the marketing mix. Strategic Marketing Process: The Read More

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Importance of brand knowledge.

What is brand knowledge? Why is creating brand-knowledge important? How to create brand-knowledge successfully? Answer: Brand Knowledge: Kevin Keller defined brand knowledge as awareness of the brand name and belief about the brand image. Valuable beliefs are authentic beliefs – consistent and durable.  In addition to belief, consumer experience is an important part of brand Read More

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What is brand equity? Identity the sources of brand equity.

Brand Equity: Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Brand equity describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can Read More

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What is marketing management? Discuss the scopes of marketing.

Answer: Marketing Management is the art and science of choosing target markets and getting keeping and growing customers through creating, delivering and communicating superior customer value..Marketing Management is the process allocating the resources of the organization toward marketing activities. Thus, a marketing manager is someone who is responsible for directing expenditures of marketing funds. Related Read More

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