Answer: Product is anything that can be able to meet the needs and wants of target customers. A product is anything offered for sale for the purpose of satisfying a want or need on both side of the exchange process. A product is a set of tangible and intangible attributes including packaging, color, price, quality […]
What is Product? Classify different types of Product. Read More »
Discuss about the marketing management philosophies. What are the differences between marketing and selling concept? What are the differences between Customer and Consumer? Answer: Marketing is the process of identifying needs and wants of target customers and delivering the product and service to customer for earning profit. There must have some logic behind every activity.
Marketing management philosophy Read More »
Answer: Marketing is a dynamic business process. Due to change of time, the scope of marketing has been changed. Marketing scope are the related matters of marketing functions. There are ten scope of marketing. These are given below: 1. Goods: Goods is a set of tangible physical attributes assembled in an identification form to provide
Scope of marketing. Read More »
Answer: Marketing mix is the decision which came out as the result of blending 4P’s to stimulate the demand of firm product and services. Marketing mix can be also defined as tactical, strategic and controllable marketing tools contain product, price, place and promotion use by the firm to generate response from target market. According to
What is marketing mix? Discuss about the marketing mix. Read More »
Answer: Marketing process is the procedure of determine the needs and wants of target customers, developing marketing strategies, creating value for the customer and building good relationship with target customers. The marketing process is given below: Determining the market place and needs of customers. Designing a customer driven marketing strategy. Integrated marketing planning and programs.
What is marketing process? Explain the process of an effective marketing. Read More »
Answer: Marketing is the process of identifying needs and wants of target customers and delivering the product and service to customer for earning profit. Marketing is the process of developing and exchanging ides, goods, and services that satisfy customer and organizational needs with the help of pricing, promotion and distribution. According to Philip Kotler “Marketing
What is marketing? Explain the core concepts of marketing. Read More »
