What is service and service marketing? Discuss the characteristics of service.

What are the scopes of service? Answer: Service is any activity, performing by benefit that one party offers other party that is essentially intangible and it never changes its ownership. Services marketing is a sub field of marketing which covers the marketing of both goods and services. Goods marketing includes the marketing of fast moving […]

What is service and service marketing? Discuss the characteristics of service. Read More »