Brand name and Branding; Importance of branding.

What is Brand and Branding? Describe the importance of branding. Brand or Brand Name: Brand is a name given to a product or service or an idea by which it takes on an identity by itself. A brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image Read More

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Discuss about the ethics in advertising.

Ethics & Truths in Advertising: Ethics are moral standards and principles against which behavior is judged. Honesty, integrity, fairness and sensitivity are all included in a broad definition of ethical behavior. Dealing with moral questions. Identify which is good and which is bad. The core things by which the ethics can be violated are : Read More

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