Market Prediction

What is generic strategy? Discuss the different types of generic strategies.

Answer: Generic strategy means one kind of competitive strategies that may take various firms within a given industry to cope their capabilities. Actually, it is a broad competitive strategy that a firm can take to gain competitive advantages. There are three types of generic strategy: Cost leadership. Differentiation Focus strategy 1. Cost leadership: Though cost […]

What is generic strategy? Discuss the different types of generic strategies. Read More »