What is market driven strategy? Discuss the characteristics of market-driven strategy.

Answer: Market-Driven strategy is the long term planning of a business to provide the maximum value or advantages to the customers. The main target of the market driven strategy is to provide maximum value to the customers. According to David W. Cravens & Nigel F. Piercy: “Marketing-driven strategy provides a companywide perspective which mandates more Read More

Read more